resume

Jerry Matthews
Sr. Copywriter | ACD

ABOUT:
Experienced, award-winning advertising copywriter with proven track record working in pixels and paper. I believe that brand storytelling should compel and entertain. And that words and pictures can get along harmoniously. To find the passion in something means to truly experience it. Even if that means getting your boots dirty every once in awhile.

STRENGTHS:
creative concepting | mentoring | client interaction & presentation | team & project leadership | visualizing | brand storytelling | mining that “nugget” | art direction

CAPABILITIES:
web | interactive | brochure | point-of-purchase | print | direct | B-to-B | B-to-C | radio | video | outdoor | tradeshow | promotion | feature articles | press releases | newsletters | guerilla

INDUSTRIES:
including (but not limited to) — education | financial | computers & technology | health/beauty | automotive | industrial lighting | retail | food/service | nutraceuticals/supplements | real estate | healthcare | the arts | not-for-profit | a cable network dedicated to game shows

AWARDS:
2007 Webby Award | Official Honoree in website development – 2007 Nissan Altima microsite
2006 Webby Award | Outstanding achievement in website development – www.Infiniti.com
40th Annual Belding Awards (Sales promotion campaign) – 2006 Nissan Xterra
IAAA 2004 Brand/Full Line-Catalog Silver – 2005 Titan Brochure
IAAA 2003 Brand/Full Line-Catalog Silver – 2004 Sentra Brochure
12th Annual How International Design Competition, Merit - Brochures/Catalogs/flyers - Prudential Lighting Catalog

Available for freelance.

EXPERIENCE:

• Copywriter/Art Director – Freelance (ongoing)

Clients: Microsoft / Complexions Day Spa / NM Lottery / PNM (NM Power Company) / Southwest Airlines / DeVry University / Keller Graduate School / Art Institute / Allergan / South Coast Chorale / Hamburger Mary’s / Kaiser Permanente / Little Sisters' Fund / Healthy Image / Hot Java Neighborhood Coffee House / 6 Illumination / DLJ Financial
Highlights: integral role in new startup businesses; personal blessing from the Dalai Lama

• Senior Copywriter – Pacific Communications, Costa Mesa, CA (Online/Offline Focus)

August 2008 - April 2009

Clients: Allergan Medical Aesthetics Group (print, web, in-office, direct-to-consumer, physician)
Highlights: Played integral role in launch of new product and new physician program (www.allerganrisingstar.com)

• Senior Copywriter – DRAFTFCB, Irvine, CA (Online/Offline Focus)

June 2007 - July 2008

Client: Kaiser Permanente (direct focus)
Highlights: New web banners released into market outperformed control; lead role in launch of first web site promoting insurance plans to individuals and families across 8 regions; lead management program implemented into market generated exceptional results in helping to close sales cycle; direct client contact/project lead.

• Senior Copywriter – The Designory, Long Beach, CA (Online/Interactive Focus)

December 2005 - May 2007

www.nissanusa.com
www.infiniti.com

Clients: Nissan, Infiniti
Highlights: Altima Coupe microsite generated highest click-through rate of any Nissan microsite; lead role in launch of all-new Nissan USA web site; direct client contact/project lead.

• Copywriter — The Designory (Offline Focus)

January 2001 – November 2005

Clients: Nissan / Prudential Lighting / Entertainment Industry Foundation / DAS (Diversified Agency Services/Omnicom) / New Business Pitches
Highlights: Dealer participation in POS program reached highest percentage (98%) while in lead role; recognized by various award programs for outstanding achievement in print

• Copywriter – Practice Builders, Irvine, CA (Print, Radio, Interactive)

April 2000 – December 2000

Clients: Health professionals in group/private practice
Highlights: Developed marketing packages based on growth strategy and need of individual clients

• Copywriter/Art Director – Creative Ad Services, Huntington Beach, CA (Print, Radio)

June 1997 – March 2000

Clients: Game Show Network (Sony Pictures Entertainment) / Orange County Museum Of Art / Autonation / Amplicon Financial / Local SoCal Auto Dealers
HIghlights: Managed creative team of 5; only copywriter in small 10-person shop; art directed a full project load; direct client contact/project lead.

EDUCATION:

Copywriting/Advertising Design | Portfolio Center (Atlanta, GA)

B.A. Public Relations | Texas Tech University (Lubbock, TX)