top of page
Search
Words matter
Content is king. At least that seems to be the prevalent opinion in the world of marketing these days. As a content manager working on...
Jerry
Jan 11, 20162 min read


Egg on my face
This morning started like most – after feeding the dogs, I began the task of feeding myself. My go-to of late usually consists of a fried...
Jerry
Jan 7, 20162 min read
magic bullet?
there is no such thing. you can’t take a pill and wake up the next morning skinny. you can’t download an app and you’re suddenly in...
Jerry
Jul 23, 20151 min read


Finding Emo
It’s not uncommon to find yourself at a crossroad in your career path. Sometimes, you’re trodding along and that path may veer on its...
Jerry
Apr 13, 20152 min read


shadowy subjects
It was just last week that a certain rodent allegedly popped its head up to predict the weather. According to the “experts” they’re...
Jerry
Feb 10, 20151 min read


Hello?
As 2015 gets up to running speed, these are a few of the questions that have been bouncing around my head for the past few weeks. I spent...
Jerry
Jan 2, 20151 min read


Baby, it’s cold outside
This is my first holiday season as an “entrepreneur” (read: salesperson, i.e. “independent contractor”), which means this is the first...
Jerry
Dec 16, 20141 min read


the curse of the blinking cursor
Despite utilizing mind melding techniques, the blinking cursor on this page doesn’t do anything but keep the beat of some imaginary...
Jerry
Dec 3, 20141 min read


on deaf ears
T minus 8 days and counting before the onslaught of political ads finally cease and desist. Personally, I wish they didn’t exist at all....
Jerry
Oct 27, 20141 min read


Rising Tides
Having spent a few months now on the “other side of the fence” (at least from an agency POV), I am experiencing some of the same...
Jerry
Jun 17, 20142 min read


location vs. vocation
We all know that for years it has not been a favorable job market. For every open position, there are usually hundreds – if not thousands...
Jerry
May 26, 20143 min read


rant control
In the past couple of days, there has been lots of talk about certain people ranting in the heat of the moment. While I am in no way in...
Jerry
Jan 21, 20142 min read


snowy days and thursdays
Karen Carpenter was singing Christmas songs to me the other night at dinner. Despite only being the 2nd day in December, the holiday...
Jerry
Dec 5, 20132 min read
out of thin air
There are times that I’m proud to be part of the advertising industry. Especially when I see out-of-the-box thinking that actually does...
Jerry
Aug 8, 20131 min read
the devil is in the details….or is it?
Part of the challenge of being a creative writer is the overwhelming urge to share, and share everything. But sometimes you gotta show...
Jerry
Jul 30, 20131 min read


reinvention is just so…hard
Ask any ad agency and you’ll find that creating their own website is so much harder than building ones for their clients. Sure, part of...
Jerry
Jul 22, 20132 min read


when all else fails…jump!
Am I where I imagined I would be at this age? Did I ever really give much thought to that question in the first place? What is becoming...
Jerry
Jan 8, 20132 min read


getting tough
Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...
Jerry
Jul 6, 20121 min read
we have heart, too
This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….
Jerry
Apr 26, 20121 min read


show & tell part 2
Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.
Jerry
Apr 23, 20121 min read
bottom of page
