top of page
Search
show & tell
There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working...
Jerry
Apr 23, 20121 min read
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I...
Jerry
Dec 28, 20111 min read


dual personalities
After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself...
Jerry
Dec 27, 20111 min read
flights of inspiration
Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to...
Jerry
Sep 4, 20111 min read


somewhere, lady bird is applauding
It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious....
Jerry
Mar 25, 20112 min read


the difference between marketing in US and other markets
There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down...
Jerry
Oct 11, 20101 min read
The difference between building traffic, and building trust.
These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome....
Jerry
Sep 3, 20103 min read
losing my freedom. finding myself.
yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular...
Jerry
Jun 29, 20102 min read
kiss my unemployed ass
I should know better than to watch the Rachel Maddow show. (Actually, I love her, and her show. She is one of the brightest — and most...
Jerry
Jun 24, 20103 min read


we interrupt our normally scheduled program….
OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising,...
Jerry
Jun 8, 20102 min read


when mixing potentially gets messy
One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-t...
Jerry
May 21, 20102 min read


the “duh!” heard all over the ad world
According to another article from BusinessWeek online…. A survey from IBM’s Institute for Business Value shows that CEOs value one...
Jerry
May 20, 20102 min read


signs, signs, everywhere a sign
It’s almost election time here in the ABQ. And we all know what that means…. They’re all over town, on practically every corner where...
Jerry
May 18, 20101 min read


of praise and copiers
“The average company takes better care of its copiers than it does its talent.” So says an article for BusinessWeek. Or was that more “I...
Jerry
May 17, 20102 min read


social awareness? or social suicide?
Name just about any large company these days, and chances are you’ll be able to find them on Facebook. Or tweeting their chubby lil...
Jerry
May 7, 20102 min read


a’far
Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires....
Jerry
May 6, 20102 min read


going local
Yesterday, we had the pleasure of grabbing lunch at a small cafe here in our new adopted hometown. From the handshake greeting from the...
Jerry
May 4, 20102 min read


i believe i can fly…
At this week’s NM Ad Federation monthly luncheon, the group brought in a couple of CDs from KC to dish about the “Creative Departments...
Jerry
Apr 22, 20102 min read


if nothing else….be creative
The economy is recovering, eh? Seems every time we get close to pushing that big rock up and over the hill, right when we’re near the...
Jerry
Apr 19, 20102 min read
Jerry
Apr 10, 20100 min read
bottom of page
