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seeing the world in perpetual pink tones
Perhaps I’m disillusioned? Or maybe I just don’t realize I’m wearing rose-colored glasses? But there is a big part of me that does find...
Jerry
Jul 13, 20091 min read


when creative inspiration takes flight
It always comes back to the same necessity: go deep enough and there is a bedrock of truth, however hard. (May Sarton) Finding the right...
Jerry
Jul 6, 20092 min read


When words on the page become more than a graphic element
Believe it or not, I’m actually a writer who does think that (most times) less is more. And by less, I mean the amount of copy on any...
Jerry
Jun 24, 20092 min read


In these tough economic times….
Finding myself freelancing and looking for the next big gig has brought back some interesting memories. In fact, it was right after...
Jerry
Jun 15, 20092 min read


Advertising: Art? Or Science?
installation by steven hawks “The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to...
Jerry
Jun 4, 20092 min read


Inspired Writing
whether it’s writing an auto brochure, an insurance company’s direct mail letter, or an educational institition’s web banner, approaching...
Jerry
May 19, 20092 min read


i’ll see your reel, and raise you a URL
But if you have to choose just one, which is going to move your career ahead more? I interviewed with a large agency in Texas last...
Jerry
May 1, 20092 min read


now THAT’s funny
some of the most memorable ads have been so because of humor. others, because of the strong graphic design. i spied this lil transit...
Jerry
Apr 21, 20091 min read
is the other pasture really greener?
or just as full of shit as the one you’re in? i’m an ad writer. have been for years that now number in double digits. i’ll admit that my...
Jerry
Apr 9, 20091 min read
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