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i guess advertising really does suck
As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a...
Jerry
Mar 1, 20101 min read


seeing the fruits of my labor
We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living...
Jerry
Feb 24, 20101 min read


barking up the, uh, wrong….tree?
I have two adorable, intelligent, feisty little girls who I’m lucky to share my life with. Not only do they provide unconditional love,...
Jerry
Feb 6, 20102 min read


I’m happiest just being a fish
Sure, I’ve had the pleasure of working on not just national, but international brands. I’ve had work recognized not just for creative...
Jerry
Jan 22, 20102 min read


Loyalty vs Survival
In today’s job market, which is stronger? The need to remain loyal? Or the instinctual desire just to survive? Based on recent polling...
Jerry
Jan 6, 20102 min read


redundancy
I love the English languange. And in this particular case, I’m talking about the Queen’s English. Recently, during a lull in freelance...
Jerry
Dec 26, 20093 min read


colorful language
“Almost all words do have color, and nothing is more pleasant than to utter a pink word and see someone’s eyes light up and know it is a...
Jerry
Dec 21, 20092 min read


And I thought it was just writer’s block
Tom Gauld | http://www.tomgauld.com/index.php As shared by an art director friend…. Granted, my “bees” are usually my sister Cairn...
Jerry
Dec 16, 20091 min read


giving thanks
What has been an eye-opening issue has been my relationship with the umpteen different temp agencies I’ve registered with over the past...
Jerry
Dec 7, 20091 min read


Good enough?
There’s an article in a recent issue of Wired where the author lists a whole bunch of “technology” that, despite being inferior in build...
Jerry
Nov 6, 20092 min read


Pre-tweet. And repeat.
Who needs 140 characters? For the past couple of months, I’ve been lucky to be included in a weekly Haiku exercise. It’s great to see how...
Jerry
Nov 3, 20091 min read


getting in the “mood”
Of course, the natural progression was to evolve from snail mail to e-mail. So as my career progressed, it was easy to fire off a quick...
Jerry
Oct 9, 20093 min read


confessions of a poser
OK, I’m no Don Draper, nor am I Darren Stevens. (Though I don’t have a personal preference between the two Dicks, I guess I have more in...
Jerry
Oct 2, 20092 min read


Creative (Pro)Creation
During this recent spell of non-permanent work, I’ve been pretty darn lucky to work with some great agencies, albeit remotely. One in the...
Jerry
Sep 8, 20092 min read


Web of Influence
It’s summer in SoCal, which means it’s sweeps time if you’re a spider. This translates to knowing that, no matter how careful you are, or...
Jerry
Aug 3, 20092 min read


swimming in the creative pool
there are days when diving into the creative process is as shocking as the water temperature here off the coast of southern california....
Jerry
Jul 27, 20091 min read


Marketing to a more sophisticated palette
There’s no question that today’s consumers are a much more sophisticated lot. It seems everywhere you turn, men and women are constantly...
Jerry
Jul 21, 20092 min read


seeing the world in perpetual pink tones
Perhaps I’m disillusioned? Or maybe I just don’t realize I’m wearing rose-colored glasses? But there is a big part of me that does find...
Jerry
Jul 13, 20091 min read


when creative inspiration takes flight
It always comes back to the same necessity: go deep enough and there is a bedrock of truth, however hard. (May Sarton) Finding the right...
Jerry
Jul 6, 20092 min read


Inspired Writing
whether it’s writing an auto brochure, an insurance company’s direct mail letter, or an educational institition’s web banner, approaching...
Jerry
May 19, 20092 min read
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