Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar...

This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….

Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.

There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working...

Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I...

After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself...

Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to...

It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious....

There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down...

These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome....

yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular...

I should know better than to watch the Rachel Maddow show. (Actually, I love her, and her show. She is one of the brightest — and most...

My life is about to no longer be my own. It’s nothing morose or overly dramatic, but really about the fact that next week I go back to...

And by suck, I mean both in actual kilowatts, and in time. I know, technology is supposed to help you save time. It’s also supposed to...

6:10am. Yet another morning where I’m awake way too early. Only this time it wasn’t biological. Well, for me. Of course, at this point,...

Most nights, it’s tough to get my brain to shut off. I think I’m missing a pause button. It usually just keeps jumping from topic to...

My body is obviously trying to tell me something. That’s the only reason I can see that I keep waking up between 5:05 and 5:20 a.m....

Or: Today’s post is brought to you by the letter “P.” For the last 12 months or so, I’ve been cultivating a relationship with a small...

OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising,...

One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-t...