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giving thanks
What has been an eye-opening issue has been my relationship with the umpteen different temp agencies I’ve registered with over the past...
Jerry
Dec 7, 20091 min read


Good enough?
There’s an article in a recent issue of Wired where the author lists a whole bunch of “technology” that, despite being inferior in build...
Jerry
Nov 6, 20092 min read


Pre-tweet. And repeat.
Who needs 140 characters? For the past couple of months, I’ve been lucky to be included in a weekly Haiku exercise. It’s great to see how...
Jerry
Nov 3, 20091 min read


getting in the “mood”
Of course, the natural progression was to evolve from snail mail to e-mail. So as my career progressed, it was easy to fire off a quick...
Jerry
Oct 9, 20093 min read


confessions of a poser
OK, I’m no Don Draper, nor am I Darren Stevens. (Though I don’t have a personal preference between the two Dicks, I guess I have more in...
Jerry
Oct 2, 20092 min read


Creative (Pro)Creation
During this recent spell of non-permanent work, I’ve been pretty darn lucky to work with some great agencies, albeit remotely. One in the...
Jerry
Sep 8, 20092 min read


If you’re happy and you know it….tweet it!
I know one of the biggest new frontiers that advertisers are trying to conquer is the mobile phone audience. But have you ever signed up...
Jerry
Aug 21, 20092 min read


Web of Influence
It’s summer in SoCal, which means it’s sweeps time if you’re a spider. This translates to knowing that, no matter how careful you are, or...
Jerry
Aug 3, 20092 min read


swimming in the creative pool
there are days when diving into the creative process is as shocking as the water temperature here off the coast of southern california....
Jerry
Jul 27, 20091 min read


Marketing to a more sophisticated palette
There’s no question that today’s consumers are a much more sophisticated lot. It seems everywhere you turn, men and women are constantly...
Jerry
Jul 21, 20092 min read


seeing the world in perpetual pink tones
Perhaps I’m disillusioned? Or maybe I just don’t realize I’m wearing rose-colored glasses? But there is a big part of me that does find...
Jerry
Jul 13, 20091 min read


when creative inspiration takes flight
It always comes back to the same necessity: go deep enough and there is a bedrock of truth, however hard. (May Sarton) Finding the right...
Jerry
Jul 6, 20092 min read


When words on the page become more than a graphic element
Believe it or not, I’m actually a writer who does think that (most times) less is more. And by less, I mean the amount of copy on any...
Jerry
Jun 24, 20092 min read


In these tough economic times….
Finding myself freelancing and looking for the next big gig has brought back some interesting memories. In fact, it was right after...
Jerry
Jun 15, 20092 min read


Advertising: Art? Or Science?
installation by steven hawks “The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to...
Jerry
Jun 4, 20092 min read


Inspired Writing
whether it’s writing an auto brochure, an insurance company’s direct mail letter, or an educational institition’s web banner, approaching...
Jerry
May 19, 20092 min read


i’ll see your reel, and raise you a URL
But if you have to choose just one, which is going to move your career ahead more? I interviewed with a large agency in Texas last...
Jerry
May 1, 20092 min read


now THAT’s funny
some of the most memorable ads have been so because of humor. others, because of the strong graphic design. i spied this lil transit...
Jerry
Apr 21, 20091 min read


“once you label me, you negate me.”
a lovely lil quote from soren kierkegaard, and something that i’m still encountering during my job searches of late. stopped in traffic...
Jerry
Apr 15, 20091 min read
is the other pasture really greener?
or just as full of shit as the one you’re in? i’m an ad writer. have been for years that now number in double digits. i’ll admit that my...
Jerry
Apr 9, 20091 min read
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